Overview
Design the core functionality and public website of Roger Communications’ new mobile responsive view and consumer experience system.
My Role
Role – Sr UX Designer
Method & Tool – Survey, Interviews, Competitive Analysis, Mind Maps, Sketch, Adobe XD/Suite, AxureRP, Photoshop, Figma, Invision.
Practices – User Research, Design Thinking Workshop, UX & UI Design
The challenge
Follow the my rogers desktop and mobile app and limited functionality and provided clear visual hierarchy patterns with Multi login account mobile responsive application.
Design Process
Design a mobile application in small flows and processes. Made functionality easy for customers to log in and customize services. The new app will also provide pre-authentication and post-authentication modes and provide a more extraordinary post-login experience to end-users.
Research
We gathered quantitative statistics from internal, external stakeholders. We checked with as many people as possible and collated the information to identify the current trends.
Analysis
Rogers Communications had already researched with their users and identified a key target audience. Having our extra research provided us with more in-depth knowledge about users.
Persona development
An interesting pattern emerged between all personas. All personas were heavy mobile and tablet users, so the experience needed to work great (if not better than desktop) on mobile/tablet devices.
Visual Design
We created the task flow into high-fidelity wireframes using Adobe XD. Designed required templates and user flows referencing agreed IA. Final output converted to clickthrough prototype using Axure and XD to present stakeholder’s demo’s to seek feedback.
High Fidelity Mockup Designs
We created multiple onboarding and authenticated dashboard high-fidelity designs to follow branding guidelines and a consistent look and feel between desktop and mobile views.
