Hi, I'm Venkat Ganjipally — Principal Product Designer with 20+ years in UX and 10+ years at principal level — designing identity, onboarding, and data-driven experiences at scale.

↓ PROJECTS ↓

Advisor Onboarding & Identity Verification Platform

Transforming identity verification from a compliance bottleneck into a competitive advantage through strategic design leadership

+30% user activation · +40% task efficiency

My Rogers Mobile App

CASE STUDY

Redesigning the self-serve mobile experience for Rogers Communications — Canada's largest telecom — improving customer account management, service activation, and support flows across iOS and Android.

Robo-advisory

Redesigning a robo-advisory investment platform — simplifying complex financial product selection and portfolio management into a clear, trust-forward digital experience.